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A good resource to have on hand



Some basic ideas, a good idea for novices

 


Tips, Tricks and Tools

What good is a website that no-one visits?


Promotions...
Now that you've designed your site using some form of wysiwyg editor and have enhanced it with a couple of pictures from your digital camera, it's time to get it out there. How do you do that? Well, there are a number of ways to promote a site, and most of them cost money. We will share a couple of ideas which you may have overlooked, yet are vital to promoting your site.

Once you get the hang of it, use your creativity to get your URL (www.anydomain.com) out there. Our preferred ways are the least expensive and typically the most effective. We prefer to use Olympus digital cameras, better optics in our opinion.

  • Put your URL on your stationary. (invoices, Statements, Letterhead, Envelopes, forms...) We know, you may have done it already, but did you think about the forms others use? Packing Slips, Order Forms, Purchase Orders...
  • Put your URL on your vehicles. A great looking vehicle with a stenciled URL in stick-on letters, makes me want to know what the Company does. How many times have you been stuck at a light and the car/truck in front of you had their URL on it?
  • Add promotional stuffers to your invoices. You're already sending mail to your customers, why not use that stamp to carry a message announcing a new service on your site?
  • Start / restart the company newsletter (online). Okay, you've been there, done that, and cant' find the time to run the newletter on a regular basis. If it means adding 1, 2 10 or 100 customers for a few hours time... Why can't you find the time? Make sure it's an "opt-IN" list, otherwise you run the risk of alienating your customers.

It might be a big mistake to overlook these simple promotional actions. Generally, customers do not know what a company has to offer at any given time. These simple tricks should boost your website's exposure in the real world

There are some great resources online for promoting your website. there are a great many others "offline". One last one we found to be very effective is using postcards. You can try to do it yourself, but if you're like us, and you don't want to learn the nitty-gritties of bulk mail pricing, let the experts take over.

We've used MODERN POSTCARD for our needs. They're inexpensive and very efficient. There are many others to choose from and it's a good idea to shop around for comparison sake. Your local print shop may also be a good resource.

Marketing on the web...
What about other ideas? How do you get your site seen by those who aren't your customers? well that's a whole other topic

Next up, Marketing . . . (click here)

 
 

 

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